Harmony Client Leads

Property owners are searching. PM Avenue puts you in front of them.

PM Avenue is the national marketplace where owners find a property manager. Complete your listing and free direct leads come straight to you, with optional verified match leads when you want to grow faster. Built into Harmony by HERO PM.

Free direct leads from a national marketplace
Match leads verified and scored before they reach you
Found for the generic searches your site cannot win
A match lead costs less than half of an ad campaign
Every lead lands in Harmony, ready for your CRM

Going It Alone

Pay for every click, converted or not
Chase raw form fills with dead numbers and fake names
Invisible for "I need a property manager"
Ad costs that climb every year
Rebuild your presence channel by channel

The Property Management Growth Challenge

Growing your portfolio, or making room to replace a client who does not fit, takes a steady flow of new business.
Finding owners on your own is slow and expensive, and the problems show up fast.

Paid Ads

You pay for every click, whether or not it becomes a client
Costs climb every year as competitors bid up the keywords
You compete against national brands with deep budgets
When the spend stops, the leads stop
Hard to rank for broad, high-intent searches

Cold Outreach

Prospecting one owner at a time drains your team's hours
Owners rarely answer an unknown call or email
No verification, so you chase dead numbers and fake names
Your website ranks for your specific offering, not for generic searches
Growth stalls the moment your team gets busy managing

There is a better way to grow your book.

Why PM Avenue

Free direct leads the moment your listing is complete
Optional match leads, verified and scored before you see them
National reach across all five property types
Found for the searches your own site will never win
You pay only for the match leads you grab
Leads land in Harmony and feed your CRM automatically

Who It's For

Managers growing their portfolio or replacing lost doors
Firms with a limited marketing budget or smaller growth goals
Owners and principals who want a steady, predictable lead flow
Companies that manage more than one property type
Teams that want leads working inside Harmony, not a separate tool

Getting Listed: You Have Options

Any licensed property manager can list on PM Avenue. Here is what each account includes:

Feature	Free Launch Account	Paid HERO Account
Appear in the PM Avenue directory
Free direct owner leads	3 included	Unlimited
Match opportunities (pay only for the ones you grab)	Unlimited	Unlimited
Leads verified and scored before they reach you
Leads delivered in your Harmony dashboard
Feed leads into owner prospecting and CRM automation†

† Owner prospecting and CRM automation require a Harmony package that includes the management functions.

Getting Started: The Process

Complete Your Listing

(Step 1)

In Harmony, go to Settings, My Account, Profile & Contacts. Add your logo, About Our Company, Region Our Company Serves, and Specializations.

Owners Find You

(Step 2)

Owners browse the directory or ask to be matched with a fitting manager. Your Region field decides where you appear, so list every city, town, and zip code you cover.

Work Your Leads

(Step 3)

Free direct leads arrive automatically, and match leads are yours to grab. Feed them into owner prospecting and let your Harmony CRM follow up until the client is landed.

PM Avenue Lead Pricing

PM Avenue is the lowest-cost lead source in property management.

Lead Type	What You Get	Cost
Direct lead	An owner finds your listing and contacts you directly	Free
Match lead	A verified, scored owner matched to your company, yours to grab	$10 to $75
Fake match	A lead that slips past our verification	Credited to your next lead

* You pay only for the match leads you choose to grab. Our data shows a match lead costs less than half of what you would pay per prospect through Google or other channels.

Do you have a lapsed HERO account?

Harmony Account

(Since 2024)

Simply send us a request, we'll reactivate your account as a free Launch. You then start getting free leads and optional matches.

Legacy Account

(Before 2024)

Contact us with your company name or account ID. We'll outline your options, which may include transitioning your old account and settings, or starting over with a free Launch.