HERO Horizon
HERO Horizon
Your listings compete for renters. Your company competes for owners. HERO Horizon shows you how you perform at both, then hands you the evidence to show an owner.
Horizon came out of two questions property managers kept asking us: why did the owner hire someone else, and why has this unit sat for three weeks. The answers were scattered across search results, listing sites, photos, pricing, and AI assistants. No one had a single view.
So we built one.
Horizon audits the public marketing surfaces where owners and renters look. Horizon scores what turns up, shows the source behind every score, ranks the fixes by likely impact, and turns the result into a branded report for the owner.
Online visibility shifts week to week, so no audit stays perfect. For us, useful means proof is:
- Specific to one address, never a generic site score
- Evidenced, with the source behind every finding
- Actionable, ranked by likely impact
- Shareable, in a report an owner understands
The same approach fits property management companies of every size. Scan one address free. Sync your whole portfolio when you are ready.
If your goal is to win more owner accounts, fill vacancies faster, and stop guessing at your own marketing, Horizon was built for you.
- One grade per address, coverage and quality
- Source evidence behind every finding
- AI answer visibility included
- Owner-ready reports in your branding
- Free first scan, no payment card
- Live sync with HERO Harmony
Other Approaches
- Site-wide SEO scores with no listing detail
- Numbers with no source
- Search engines only
- Screenshots you assemble by hand
- A paid audit for every report
- Manual exports and spreadsheets
The Property Management Visibility Challenge
The Property Management Visibility Challenge
Owners hire the manager who proves the most. Renters rent the listing they find first.
Most companies guess at both.
Losing the Owner
- You pitch service. Your competitor pitches evidence.
- Owners hear the same promises in every proposal, so price becomes the tiebreaker
- No one shows the owner where their property will appear once you market the unit
- Your own company visibility goes unmeasured, so you never know how owners find you
- You learn you lost the account, never why
Vacancy Drag
- Every empty day costs the owner rent and costs you trust
- Listings go live with weak photos and thin descriptions
- Syndication gaps hide the unit from whole renter audiences
- AI assistants answer rental questions without naming your listing
- Owners ask for a status update you have no data to give
- Rent gets cut before the marketing gets fixed
Do you know how your listings and your company appear online right now?
Why You Need This
- Replaces opinion with evidence in every owner conversation
- Shortens vacancy by fixing the listing before cutting the rent
- Standardizes listing quality across staff and properties
- Tracks score history, so progress shows on paper
- Covers AI answers, where renters and owners now ask first
- Builds a reporting habit owners renew for
Who It's For
- Managers competing for owner accounts against larger firms
- Companies with units sitting longer than they should
- Owners and principals who want operational proof, not anecdotes
- Teams reporting to owners on a schedule
- HERO Harmony members who want listing performance data without new data entry
- Landlords marketing a handful of units on their own
Two Ways Horizon Pays for Itself
Two Ways Horizon Pays for Itself
Horizon works on the two numbers you already track: new owner accounts and days on market.
Win New Owner Clients
- Be easy to find. Strengthen how your company appears across search engines, directories, maps, and AI answers.
- Earn the inquiry. Owners looking for management help find your company and ask what you do.
- Prove your approach. Send a branded Prospect Report for their property alongside your qualifications.
- Win the account. Give the owner clear evidence you understand the property and know how to make the listing visible.
Retain Current Owner Clients
- A vacancy begins. Every day without a qualified tenant costs the owner money.
- Improve the marketing. Widen where the listing appears. Strengthen the photos, content, pricing, and details.
- Show the work. Send an Owner Report covering reach, quality, recent progress, and next steps.
- Keep the owner’s trust. Fewer status calls. Shorter vacancies. A stronger relationship at renewal.
What Horizon Measures
What Horizon Measures
Every grade splits into two scores. Each score keeps its own evidence and its own list of fixes.
Listing Coverage
Where renters find the listing
- Search visibility. Exact-address results in ordinary search.
- Listing networks. Relevant rental sites, weighted by reach.
- AI visibility. Answers, mentions, and supporting citations.
Listing Quality
What renters see when they arrive
- Photos and visual presentation. Image quality and renter-facing visual coverage.
- Listing content. Facts, features, policies, and location details.
- Conversion readiness. Pricing, renter trust signals, and a clear next step.
Coverage networks and quality priorities shift by listing type, because renters do not shop every property type the same way. Horizon supports long-term rentals, vacation rentals, storage, and commercial listings.
What You Get
What You Get
Listing Marketing Audit
See where renters find one property, what they see on arrival, the evidence behind each score, and the fixes most likely to help.
Portfolio Performance
Compare properties side by side. Coverage and quality matrices, ranked opportunities, alerts, and score history over time.
Owner-Ready Reports
Build an Owner Report for a current client, a Prospect Report for an owner you want to win, or a Live Owner Report always showing the latest result.
How It Works
How It Works
Run the Audit
(About 5 Minutes)
Enter a United States address. Horizon checks the relevant public marketing surfaces. The first scan needs no login and no payment card.
See What Matters Next
(Same Session)
Open the evidence, compare the portfolio, and work through the highest-impact fixes first. Create a free account to save the scan and see the full detail.
Share the Proof
(Ongoing)
Send a report to a current owner, build a proposal for a prospect, or give a connected owner a private live link to the latest result.
Load your portfolio by live sync from HERO Harmony, CSV upload, a supported PMS integration, or manual entry. Where a direct integration does not exist, Horizon imports public listing information without importing owner records.
What’s Included
What’s Included
Every Horizon plan audits listings. Higher plans add automation, reporting, and room to grow:
| Feature | Starter | Growth | Momentum | Scale |
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Listing coverage and quality audits |
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AI answer checks and source evidence |
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Portfolio views and scan history |
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Company marketing audit |
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Weekly scheduled scans |
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Owner, prospect, and live reports |
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Google review requests and collection tracking |
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HERO Harmony live sync and supported PMS imports |
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People directory and team access |
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Portfolio matrices and prioritized opportunities |
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Daily scheduled scans |
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Automatic monthly company marketing audits |
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HERO Horizon Pricing
HERO Horizon Pricing
Plans set your total portfolio size, how many properties you market at once, scan cadence, automation, and reporting.
| Plan | Purpose | Limits | Price |
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Starter |
For landlords and small property managers who want a clear view of listing performance |
Up to 20 portfolio units, 3 actively marketed at any one time. Manual scans, no payment card. |
Free |
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Growth |
For independent property managers with a steady leasing pipeline and owner reporting needs |
Up to 200 portfolio units, 30 actively marketed at any one time. Weekly scans, full reporting, Harmony live sync. |
$99 |
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Momentum |
For established property managers who need more room without changing the Growth workflow |
Up to 500 portfolio units, 75 actively marketed at any one time. Adds portfolio matrices and ranked opportunities. |
$199 |
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Scale |
For larger independent operators coordinating listing performance across teams and markets |
Up to 1,000 portfolio units, 150 actively marketed at any one time. Daily scans and automatic monthly company audits. Additional 500-place steps available. |
$299+ |
* Every HERO PM member qualifies for a free Horizon Starter account, a free Harmony Launch account, and a free Rapid Start Website. One HERO PM login works across every HERO solution.
Horizon, Harmony, and PM Avenue
Horizon, Harmony, and PM Avenue
Three HERO products, one login. Here is how they divide the work:
HERO Horizon
Audits how your property management company and your listings perform online, then turns the result into proof for owners.
HERO Harmony
The end-to-end property management platform. Operations, trust accounting, maintenance, listings, communications, websites, SEO, and syndication. Eligible Harmony accounts sync places and owners straight into Horizon.
PM Avenue
The directory and marketplace where owners looking for management find managers to hire. Verified HERO PM members qualify for a free listing and free owner leads.
Start With One Address
Start With One Address
The first scan is free. No login. No payment card. See where the listing shows up, what renters see, and what to fix first.
Already a HERO PM member? Your existing login works. Connect Harmony and your portfolio loads itself.
