Privacy Policy

Privacy Policy

This privacy policy describes personal information that HERO PM may collect and use when you access or any other websites owned and operated by HERO PM (our "Websites"), access our social media pages, or make use of any of our services. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

What Happens When You Setup an Account?

HERO PM provides membership accounts to professional property managers. Our websites may also collect information from end users of these members, on their behalf, related to the provision and management of rental property. HERO PM only utilizes the information from members and member prospects. While all stored information from our Websites is subject to our privacy policy, the use of pass-through information collected through our Websites on behalf of our members, through their membership account, is subject to the members' individual privacy policies.

Both free Launch accounts and paid Subscription accounts have the same policies for privacy and data management. In basic language, we collect only the data required for verifying you are a valid property management enterprise, keeping in touch with you regarding your account, and allowing your customers to keep in touch with you. We use collected data only to provide you with information about your account, services we provide, and support on the services you use or may choose to use.

At any time, you can request that your information be hidden from the public or removed from our servers, in accordance with your agreement with HERO PM. Hidden or removed account information does affect the services you are able to use, and how they will benefit you. You'll have a chance to review the license agreement fully before you activate your account, and at any time during your use of your account.

Read on for more info about the data that identifies you.

Collections and Use

We may collect the following personal information:

  • Contact information, such as name, email address, mailing address, phone number
  • Billing information, such as credit or debit card number and billing address
  • Unique identifiers, such as user name, account number, and password
  • Preferences information you provide, such as product or content interests, or communication or marketing preferences
  • Usage activity about how you interact with us, such as purchase history, what content you viewed, and which areas of our Websites you visited
  • Information about your business, such as company name, company size, and business type

We also automatically gather information about your computer, such as your IP address, your device type and its physical location (determined by satellite, WiFi signals, cell phone towers, etc.), browser type, referring/exit pages, and operating system.

We may also receive your business information from other sources, such as government records, licensing databases, public databases, joint marketing partners, social media platforms, and other third parties.

We use this information to:

  • Create a unique account for you to access and use services
  • Send you account confirmations
  • Send notices of updates to our policies, terms and conditions, and other administrative communications
  • Assess your needs to determine suitable products or services
  • Send you requested product or service information
  • Send product updates or warranty information
  • Respond to support requests
  • Administer your account
  • Send you a newsletter
  • Send you marketing communications
  • Improve our Websites and marketing efforts
  • Conduct research and analysis
  • Respond to your questions and concerns
  • Display content based upon your interests

Disclosure to Third Parties

We may share your information with third parties in the ways that are described in this privacy policy. See the Tracking Technologies section below for details.

We may provide your personal information to companies that provide services to help us with our business activities, such as delivering services or offering support. These companies are authorized to use your personal information only as necessary to provide these services to us.

We may disclose your personal information

  • As required by law, such as to comply with a subpoena, or similar legal process;
  • When we believe, in good faith, that disclosure is necessary to protect our rights, enforce our terms and conditions, protect your safety or the safety of others, investigate fraud, or respond to a government request;
  • If HERO PM is involved in a merger, acquisition, or sale of all or a portion of its assets; and
  • To any other third party, with your prior consent to do so.

External Payment Processors

If you choose to use an external payment processor such as PayPal to pay for your order, you will provide your credit card number and/or other payment account information directly to the payment processor. The provider's privacy policy will apply to the information you provide on their website.

Customer and Third Party Services

This privacy policy does not apply to any third party services, or services provided to you by a member of HERO PM.

We are not responsible for any third party's collection, use, or disclosure of your information, or the privacy and security policies or practices of any third parties, including any third party operating any website or service to which our Websites or services may link. Such third party websites or services may include third party organizations such as social media platform providers, operating system providers, browsers, wireless services providers, and device manufacturers. The inclusion of a link on our Websites does not imply endorsement of the linked site or service by us or by our affiliates.

As a service provider to our members, HERO PM does not utilize personal information that is requested by or provided to our members from their end users. HERO PM members are those who utilize the HERO PM software delivered by a member through HERO PM's Websites or the member's own website. However, when this data is collected, it would be stored on our servers in the United States, and possibly transmitted by our software to various third party services that the member may configure. That control is left to our members. Such data is not governed by this privacy policy, but may be subject to our members' own privacy policies.

Tracking Technologies

We, or a third party contracted by us, may use technologies such as cookies, Web beacons, or scripts to gather information about how you and others interact with our Websites, and which products and services may be of interest to you. For example, we will know how many users access specific areas or features within our Websites and which links or ads they clicked on. We use this aggregated information to understand and optimize how our Websites are used, improve our marketing efforts, and provide content and features that are of interest to you, through our Websites and other websites and online services, and on recognized devices you use. Please note that we do not respond to Do Not Track signals.


The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure and so we cannot guarantee its absolute security. Therefore, please do not email unencrypted credit card information to us. We also ask that you not send or disclose to us, through our services or otherwise, any other sensitive personal information, such as information related to racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, biometric data (for the purpose of uniquely identifying a natural person), data concerning health or a natural person's sex life or sexual orientation, or criminal background.

We will retain your information for as long as your account is active, or as needed to provide you services. If you wish to cancel your account, or request that we no longer use your information to provide you services, contact us at We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Other Information

Our Websites include third party hosted widgets, which are interactive mini-programs that run on our Websites to provide single-purpose services (e.g. sharing of articles, videos, etc.). Personal information, like your email address, may be collected and cookies may be set so the widget can work properly. The information through the widget is subject to the widget provider's privacy policy.

Our Websites may offer publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so.

Our Websites and services are not directed to, and we do not knowingly collect personal information from, individuals under the age of sixteen (16).

We may store or process your personal information in any country in which we have facilities or engage service providers, and by using our websites, social media pages, or services, you consent to transfer of that information to countries outside your country of residence, including the United States, which may have different data protection rules.

Correcting, Updating, and Removing Your Personal Information

You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in those emails, or you can contact us at Please note, if you opt-out of receiving our newsletter or marketing emails, you may still receive important administrative communications from us, as long as your account is active, or as needed to provide you services.

To review and update your personal information to ensure it is accurate, or to restrict or request deletion of personal information you have provided to us, please contact us at For security purposes, we will only respond to such requests regarding personal information in our database that is associated with the email address and unique account ID (PMID) you used to send your request, and additional information may be required to verify your identity before doing so.

Please note, we will retain your personal information for as long as your account is active, or as needed to provide you services, including use of our websites and social media pages. If you wish to cancel your account, or request that we no longer use your personal information to provide you services, contact us at Following cancellation of your account or processing of your request for us to discontinue providing services to you, we will only retain and use your information as necessary for recordkeeping purposes, and to comply with our legal obligations, resolve disputes, and enforce our agreements.

Notification of Privacy Policy Changes

We may update this privacy policy to reflect changes to our information practices. If we make any material changes, we will notify you by posting a notice to or its successor address, and to your account's Control Panel introduction and/or What's New screens. We encourage you to periodically review this page for the latest information on our privacy practices.


If you have questions or complaints regarding our privacy policy or practices, please email or write to us at:

1645 Palm Beach Lakes Blvd, Suite 1200 
West Palm Beach, FL 33401


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